The publishing industry focuses on digital-oriented distribution channels, like online magazines and news apps, as never before. This is due to a few factors: the development of technology, decreasing interest in print issues and thus lowering advertising revenues, a new, more tech-savvy generation of readers, or the Covid-19 pandemic complicating traditional distribution.
The publishers’ goal is always the same – find this kind of digital publishing solution that will help with growing and maintaining their own distribution channels, simultaneously, will secure online sales, maximize the revenue, allow them to stay present in the competitive market, and respond to the readers’ needs.
– What would be better to achieve it: an online magazine or a news app? – we often hear this question.
In most cases, our answer is “both”.
Why? What role do these solutions play in the magazine publishing world? Why do they work best when are used together?
Come and get to know it.
How to Add a WordPress Comments Section to Your Website?
Generating digital publishing revenue has moved from an ad concentrated model to monetization strategies based on paid subscriptions and paywalls. For publishers, this shift means a necessity to concentrate on building an online community gathered around their content. The goal is to transform engaging readers into paying subscribers. Enabling the WordPress comments section, available on desktop as well as on mobile app, can help achieve this goal.
Everyone who has once tempted to read a discussion on the Internet below any article can understand why some publishers decide to disable comments. The reasons seem quite obvious: fear of hate speech, unreasonable criticism or just impolite statements. Constant moderation process requires extra work and, quite often, hiring new employees. It’s easier to close the comments section or… move a discussion to social media channels. The second option means voluntary resignation from keeping readers on publishers’ sites and giving them in the technology giants’ hands.
The possibility of writing (and reading!) comments doesn’t just mean participating in the discussion with the author or other people. It’s an extension of the article, improvement of the journalism value and finally, transformation of passive readers into active ones, which has a huge impact on building a sense of belonging to the group. From here it’s a very short journey to trusting the brand and staying longer with the content, which will result in subscribing and paying. Consequently, you as publishers, journalists and authors face a challenge to be community organizers today.
Where should you start? From making it possible for people to express their thoughts under articles, using different devices they read on. You can do it thanks to tools like Disqus and Facebook Comments.
Get to know how to install the WordPress comments section to start building a circle of your supporters.