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The Benefits of Having a Mobile App for Your Magazine

The Benefits of Having a Mobile App for Your Magazine

Published October 18, 2023 by Paulina Kubala-Chuchnowska

Do you run a magazine? If your answer is “yes”, you should look deeper into this article. Why? Because it presents a new, efficient form of distribution, promotion, and sales you might be interested in due to the long list of its benefits.

There is no need to beat about the bush, it is about a mobile app for a magazine, or we should rather clarify, an interactive mobile app for your PDF-based magazine. In a moment, you will find out what is behind this phrase, how it looks like, how it works, and what advantages it can bring to your enterprise.

If you want to get a solid dose of knowledge about a mobile app for magazines, read about titbits from the publishing world, and be surprised with facts about them, click the “Continue reading” button. Enjoy!

Magazine Publishers Are The Real Winners Of The New Apple Privacy Policy

Magazine Publishers Are The Real Winners Of The New Apple Privacy Policy

Published July 15, 2021 by Paulina Kubala-Chuchnowska

Apple is a company that needs no introduction. Together with Facebook and Google, it dominates the technological world and sets the tone for different kinds of businesses. Each, even the smallest change these big three introduce can have a huge impact on the whole world. This is what has happened recently due to announce the new privacy policy by Apple. It’s time to say it loud and clear: magazine publishers are real winners of this situation.

Who would have thought that such a little change would make so much noise?

Guided by the belief that privacy is a fundamental human right and one of their core values, Apple decided to facilitate people’s access to privacy policy settings. They don’t ban tracking but will require app creators to obtain consent from their users to track them.

This little step can make big changes in the advertising market, what many entrepreneurs worry about. However, all the signs indicate that the magazine publishers can sleep peacefully because they can become secure business partners for advertisers.

What changes will Apple introduce? How will it influence magazine publishers? If you want to know answers to these questions, read on.

Mobile App Development Continues — Introducing a Brand New Magazine App for IOS

Mobile App Development Continues — Introducing a Brand New Magazine App for IOS

Published January 21, 2021 by Paulina Kubala-Chuchnowska

The mobile app development took us a while but it was worth waiting.

PressPad, a mobile app development company, has entered the new year with a bang, by announcing a new mobile magazine app for iOS. This is another step forward in the company’s evolution which is a follow-up to the redefinition process of PDF-based apps. Their new product is not only a nod to publishers who want to reach readers using iPhones and iPads, but also a stress on the role Apple plays in PressPad apps’ development, since their beginnings.

If someone asked you what you associate with Apple, what would you say? The world’s famous bitten logo that is a masterpiece of design? Charismatic founder Steve Jobs, whose image we all remember as a man in a black turtleneck and jeans? Or maybe devices such as iPhones or iPads?

For magazine publishers, Apple is much more than the above few associations. It is an opportunity to charm over a billion App Store visitors with content in the mobile version. One of the paths leading to this goal is through PressPad’s new magazine app designed to more effectively reach iPhones and iPads users, and to offer readers facilities that go far beyond the print sphere.

If you want to reach readers using iOS devices with your PDF content, be sure to check what new things we’ve prepared for you.

What Does Apple App Store Tax Reduction Mean for Publishers?

What Does Apple App Store Tax Reduction Mean for Publishers?

Published November 19, 2020 by Paulina Kubala-Chuchnowska

The App Store Tax reduction becomes a reality. “Apple announces App Store Small Business Program” – this headline appeared on Apple’s website yesterday bringing many small and medium-sized company owners a lot of excitement and hope. The released news means that publishers will receive a 15% reduction on the App Store tax from in-app purchases. All this to ensure higher profits for the vast majority of publishers selling applications and services on the App Store.

The program will launch on January 1, 2021, and Tim Cook, Apple’s CEO, said that it has been created to “help developers fund their small businesses, take risks on new ideas, expand their teams, and continue to make apps that enrich people’s lives.”

That’s one small step for Apple, one giant leap for publishers.

Come and see what you need to know about the new App Store tax.

PressPad Has Launched a Brand New Magazines App for Android

PressPad Has Launched a Brand New Magazines App for Android

Published May 11, 2020 by Paulina Kubala-Chuchnowska

In PressPad, we’ve published hundreds of news apps, thousands of digital issues, and served millions of readers, worldwide. Drawing on years of practical experience we are putting into publishers’ hands the brand-new advanced mobile app, enhanced with useful features and modern look. The goal is to distribute magazines on Google Play even more effectively.

Building this digital publishing solution we decided to focus on PDF files usage. The reason was that this format is well known and mostly used by publishers and authors as sources of online content. This is also a good foundation to create a dedicated mobile magazine app available for Android smartphone users.

Are you curious about the effect?

Come and see what PressPad’s new magazine app solution looks like.

6 Digital Publishing Trends For 2021

6 Digital Publishing Trends For 2021

Published February 11, 2020 by Paulina Kubala-Chuchnowska

There are two main factors that have an impact on digital publishing trends development: the rate of technological improvements and the time in which readers assimilate them. In both of these aspects, we can talk about high-speed today. For publishers, being up to date with current trends is an opportunity to improve strategies related to monetization, distribution and content marketing. In which direction will these tendencies go in 2021?

Digital technological innovations and changes have created favorable circumstances for digital publishing improvement, such as the possibility of diversifying content streams and revenue sources. They also bring publishers wider opportunities to analyze website visitors and design eye-catching publications.

Looking at all of the above, it can be said that digital publishing has a bright future ahead of it.

What will 2021 bring? Will it be the continuation of already known digital publishing trends or the arrival of surprising novelties?

One thing’s for sure – news technologies will play first fiddle again, so – stay tuned!

How to Use Mobile Apps Technology to Attract Readers to Your Magazine?

PressPad mobile apps technology attract magazine readers

How to Use Mobile Apps Technology to Attract Readers to Your Magazine?

Published March 21, 2019 by Paulina Kubala-Chuchnowska

Attracting readers to your magazine is both a science and art because of mobile technology influence readers’ behavior. That’s a challenge for the publishing industry.

Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete.

Publishers don’t have an easy life, do they?

The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher?

The current state of the publishing industry can be best described in two words: continued evolution.

With the ongoing technological changes, the publishers face decreasing readers’ attention span, so creating mobile-optimized content, and sales funnels is a must.

Sounds interesting? Let’s get started.

Mobile Academy for Teachers in the App — a Case Study of WhyBlueSky Project

PressPad is a mobile technology backbone teachers app project

Mobile Academy for Teachers in the App — a Case Study of WhyBlueSky Project

Published February 20, 2019 by Paulina Kubala-Chuchnowska

A women-made team of experts in innovative learning has designed the system that has the potential to grant access to modern education to kids around the World. PressPad is a mobile technology backbone of this teachers app project.

Mobile apps are an integral and natural part of everyday life – we use them to communicate with each other, get the daily news, read magazines, make purchases. But apps potential is much greater and the WhyBlueSky, a Polish-based startup, proves it.

Their overall idea was to create sets of professional training for teachers in Africa. They wanted to reach out to educators located in Nigeria. The question was how to distribute their premium product in the country with limited access to the internet.

The answer was controlled digital distribution with a mobile app from PressPad.

Why?

What Part of Your Marketing Strategy Should Be Native Content

Marketing Strategy for native PDF content

What Part of Your Marketing Strategy Should Be Native Content

Published June 22, 2017 by Wojtek Szywalski

This is a guest post by Irene Samozdran from PDFfiller. PDFfiller is an online editing tool for PDF files used by various business owners.

Irene Samozdran is a content marketer at PDFfiller. She switched from a career in journalism to exploring marketing and content strategies. She enjoys doing interviews with developers and storytelling experiments.

Digital Publishing Platform from PressPad to the Singapore Market

Digital Publishing Platform PressPad Singapore

Digital Publishing Platform from PressPad to the Singapore Market

Published March 16, 2016 by Wojtek Szywalski

Bringing digital publishing platform in Singapore is an ambitious project of PressPad and partner company Rising Sun Media & Marketing.

Singapore is unique. It’s dynamic market with many magazines being published over there. Avid shoppers are willing not only reading on mobile, but most of all, have fun-shopping.

DoodleeBooks: A New Canvas for Interactive Kids Books on iPad

publish a brilliant children’s book on iPad with PressPad, right from a PDF file

DoodleeBooks: A New Canvas for Interactive Kids Books on iPad

Published May 27, 2014 by Wojtek Szywalski

Few months ago we posted an article about children’s publishing, and how easy it is to publish a brilliant children’s book on iPad with PressPad, right from a PDF file. If you, however, are thinking about bringing your book for children to life in more game-like interactive manner and with beautiful voice-over then you want to get to know more about DoodleeBooks.