While the magazine cover is like the house door inviting you to come inside, the layout of a magazine is like the interior that makes you want to stay inside.
Do you know the rule of cleaning the house saying that there are three types of things you need to keep: useful, pretty, and those you have an emotional bond with? It is similar to magazines. People buy and read regularly only those publications which are useful, pretty, and have emotional meaning for them.
Each of these three issues – utility, prettiness, emotions – is the responsibility of a different team of people preparing magazines: writers, designers, and marketers. Only their cooperation can lead to success. In this article, we take a look at one of the components of prettiness success – the layout of a magazine.
Why do we focus on this particular part?
As old birds in the publishing business, we think that a layout of a magazine is much more important than everybody thinks.