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Tag: digital publishing

Special Time for Publishers and PressPad is Comingpublishing trends

Special Time for Publishers and PressPad is Coming

Published December 15, 2020 by Paulina Kubala-Chuchnowska

The passing year along with the global pandemic and world wide lockdown forced publishers to take bold steps in running their businesses to stay afloat. Those were mainly the radical acceleration of the shift from print to the digital distribution of all types of publications and redirecting the monetization activities from advertisements to the subscription model. Both of these transformations seem to be strong foundations for the further industry’s development in 2021 – the more so as the future of digital publishing looks bright.

We cannot deny that 2020 has been a challenging time for many different brands. The good news is that it’s coming to an end. Today, with hope, excitement, but also anxiety (what an explosive mixture!), we are waiting for the new. What publishing experts predict is that the next year will be based on the further development of subscriptions strategy, mobile content delivery, and distribution channels expansion.

Today, we’d like to show you something that will make the vision of the publishing future be dominated only by positive feelings. We’ll prove that 2021 promises to be a generous year for publishers, and explain why PressPad is preparing surprises for them.

Check what 2021 will bring to you.

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What Does Apple App Store Tax Reduction Mean for Publishers?App Store Small Business Program

What Does Apple App Store Tax Reduction Mean for Publishers?

Published November 19, 2020 by Paulina Kubala-Chuchnowska

The App Store Tax reduction becomes a reality. “Apple announces App Store Small Business Program” – this headline appeared on Apple’s website yesterday bringing many small and medium-sized company owners a lot of excitement and hope. The released news means that publishers will receive a 15% reduction on the App Store tax from in-app purchases. All this to ensure higher profits for the vast majority of publishers selling applications and services on the App Store.

The program will launch on January 1, 2021, and Tim Cook, Apple’s CEO, said that it has been created to “help developers fund their small businesses, take risks on new ideas, expand their teams, and continue to make apps that enrich people’s lives.”

That’s one small step for Apple, one giant leap for publishers.

Come and see what you need to know about the new App Store tax.

Continue readingWhat Does Apple App Store Tax Reduction Mean for Publishers?
What Does the End of Adobe Flash Mean for Digital Publishers?what does the end of flash mean for publishers

What Does the End of Adobe Flash Mean for Digital Publishers?

Published October 12, 2020 by Paulina Kubala-Chuchnowska

Some people think of it with a tear in their eyes; others claim with relief that it’s a natural necessity that had to come some time; the rest feel the excitement of looking for new solutions. The end of Adobe Flash Player planned on December 31, 2020, is already a certainty. It will bring digital publishers new, exciting challenges in their business functioning.

In 2007, Mark Anders, back then an Adobe employee, described the Flash as a new publishing tool of the century, and pointed out how it changes the digital world: “We have let more people publish – whether it’s blogging or having a MySpace page, or uploading to YouTube”. He probably didn’t expect then that a decade later Adobe would announce the death of this technology.

Although it cannot be denied that Flash had a huge contribution to the development of Internet websites and digital magazines, its time has come to an end. Today we are getting ready to say goodbye to this technology for good.

What does it mean for publishers who have used digital publishing platforms based on Flash?

Continue readingWhat Does the End of Adobe Flash Mean for Digital Publishers?
How to Reach 3.5 Million Readers in a Year? Romania Insider Case Studynews app created by PressPad

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

Published July 29, 2020 by Paulina Kubala-Chuchnowska

For online publishing businesses, establishing different digital distribution channels and building an engaged audience around a brand are as important as preparing high-quality content. Taking care of all these elements gives a chance for commercial success and profitable digital sales. A mobile app plays a major role in this venture.

Many of PressPad’s customers are following this path of development and achieving great results measured in the number of readers and subscribers. Today we’d like to present to you Romania Insider, a news website whose efforts are leading them to reach over 460,000 readers from all over the world every month (February 2020; with a peak of over 800,000 readers in March 2020) and over 3.5 million people from all over the world every year (2019).

Who are they and what’s the secret of their success?

Let’s take a peek behind the curtain.

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PressPad News Premium Feature to Search for Content in Your Appsearch bar in the news apps created by PressPad

PressPad News Premium Feature to Search for Content in Your App

Published April 15, 2020 by Paulina Kubala-Chuchnowska

While journalists and publishers are working overtime under extraordinary conditions to provide people with ongoing data during the Covid-19 pandemic, PressPad contributes too and improves the process of exploring information by adding a search feature to the news apps platform.

The situation in which we have found ourselves recently, and along with it isolation and quarantine, resulted in a massive increase in information consumption all over the world. News websites have experienced doubling traffic these days, although the unquestionable winners are local publishers, who noted an 89% boost.

The stabilized functioning of profitable publishing businesses today should be based on ensuring continuity and fluency of content delivery. It means the necessity of the diversification of content distribution channels, and answering yourself this question:

– What is the best thing that I can give my readers today?

Continue readingPressPad News Premium Feature to Search for Content in Your App
6 Digital Publishing Trends For 2021the future of online publishing

6 Digital Publishing Trends For 2021

Published February 11, 2020 by Paulina Kubala-Chuchnowska

There are two main factors that have an impact on digital publishing trends development: the rate of technological improvements and the time in which readers assimilate them. In both of these aspects, we can talk about high-speed today. For publishers, being up to date with current trends is an opportunity to improve strategies related to monetization, distribution and content marketing. In which direction will these tendencies go in 2021?

Digital technological innovations and changes have created favorable circumstances for digital publishing improvement, such as the possibility of diversifying content streams and revenue sources. They also bring publishers wider opportunities to analyze website visitors and design eye-catching publications.

Looking at all of the above, it can be said that digital publishing has a bright future ahead of it.

What will 2021 bring? Will it be the continuation of already known digital publishing trends or the arrival of surprising novelties?

One thing’s for sure – news technologies will play first fiddle again, so – stay tuned!

Continue reading6 Digital Publishing Trends For 2021
10 Top Digital Publishing Experts You Should KnowPublishing influencers you should know

10 Top Digital Publishing Experts You Should Know

Published September 4, 2019 by Paulina Kubala-Chuchnowska

Digital publishing revolution has turned upside down magazines and newspapers industry, as well as significantly affected book market and changed the perception of academic and kids publications. Now, all these fields are connected by one common factor – the possibility of distribution thanks to digital platforms e.g. mobile apps or online newsstands. The goal is to maximize the potential of the content, reach the wide audience, increase range and revenue. Behind each of the above areas stands a number of digital publishing experts – innovators, successful people, who share their experience and knowledge online. Let’s get to know them!

It would seem that in the era of widespread Internet access, finding any required information is easy, simple and pleasant. Well, it doesn’t resemble staying long hours in libraries and flipping books (it seems like only yesterday!). But is it really easy and fast to get valuable materials thanks to Google research?

We will not argue with the statement that the Internet is an enormous, unlimited source of knowledge. The thing is to know how to use it to find a piece of information which is verified and trustworthy. We all live in the age of multiplicity of data, ubiquitous fake news, quasi-experts’ speeches and paid influencers, where no one checks the source of news before passing it on.

Sheer madness!

The news publishers are one of those who benefit most from these circumstances. They based their business and monetization models (such as paywall and subscriptions) on building loyalty and serving reliable information. Readers surrounded by fake news are ready to pay for high-quality content.

Today, the ability to search and select data is invaluable. It has nothing to do with typing a million terms into the browser and searching various websites for hours – such strategy takes time and doesn’t guarantee success in finding what you are looking for.

Digital publishing knowledge – how to get it?

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Content Distribution Diversification, a Critical Tactic to Effective Monetizationcontent distribution tactic to monetization

Content Distribution Diversification, a Critical Tactic to Effective Monetization

Published May 22, 2019 by Paulina Kubala-Chuchnowska

Enter the new digital reality of distributed content: uncover online platforms, choose tools to improve capabilities, continuously analyze the situation, and the fight against the giants. Sound like the outline of an adventure video game? You couldn’t be more wrong! These are the challenges waiting for publishers today on their digital journey. But what exactly are these challenges and how should publishers respond to them?

Only a few years ago, the critical question publishers asked themselves was: to be or not to be digital? Today, online content publishing is a global trend which doesn’t mean resigning from print at all but provides new distribution and monetization possibilities for all kind of publishers including book publishers and the authors alone.

You will learn why and how digital publishers and authors should diversify their distribution and monetization channels. I will also clarify why the newsletter and branded mobile apps contribute to building a loyal audience and engage readers.

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SEO Tips For Magazine Publishers (2021 Update)SEO tips for improving CTR from PressPad

SEO Tips For Magazine Publishers (2021 Update)

Published April 16, 2019 by Paulina Kubala-Chuchnowska

Dear magazine publishers, SEO has become an integral part of digital publishing. The success is measured in getting more magazines readers, whether it is for the latest news or evergreen content. The prime goal is to improve the click-through rate on organic search engine results. You’ll learn how to do this with this article.

Search engine optimization (SEO) is a sequence of improvements the online visibility of a website in a web search engine’s unpaid results (also called “natural”, “organic”, or “earned” results). In general, the higher your website is ranking on the search results page, the more people have a chance to see it. For magazine publishers, SEO is a must today.

How high your website ranks depends on many factors: rules and algorithms of how search engine works, keywords typed into Google, terms that people look for and the language they use, etc. As you see, it’s a complex mechanism.

Even if your website appears on the first page of search results, the click-through rate can continue to be low – CTR under 4% means that you get really small traffic, which is probably reflected on your business statistics and… revenues.

How to change it?

If you’re magazine publishers, SEO rules that you’ve known so far are probably… useless.

Yes, you read that right. Forget about clichéd golden SEO rules you’ve seen on the internet many times and focus on optimization techniques which will result in attracting better-targeted visitors to your website keeping the high position in SERPs.

If you want to know how to make your website visible and often-clicked, you’ve come to the right place.

Continue readingSEO Tips For Magazine Publishers (2021 Update)
Digital Publishing Solutions – the Right Way to Monetize Online Content?PressPad Digital Publishing Solutions are the Way to Monetize Online Content

Digital Publishing Solutions – the Right Way to Monetize Online Content?

Published January 21, 2019 by Paulina Kubala-Chuchnowska

Digital publishing solutions are the answer to rapidly growing readership trends: consuming news on mobile devices, getting magazines via an app and buying publications in browsers thanks to online payments. The goal is to enable publishers to create, distribute and monetize their content in a way corresponding to the above mentioned digitalization tendencies.

The technological development resulted in the appearance of the requirement to implement digital publishing solutions. Today, the IT companies improving electronic text formats, designing mobile devices and digital software, fulfill the essential role also in a different field – they are designating online publishing trends.

PressPad responds to these trends by creating three flagship digital publishing solutions.

Continue readingDigital Publishing Solutions – the Right Way to Monetize Online Content?