business Archives - Page 2 of 2 - Digital Publishing Blog by PressPad

How to Get Your Digital Magazine App Featured on the App Store

How to Get Your Digital Magazine App Featured on the App Store

Published November 7, 2013 by Wojtek Szywalski

There are many ways to popularize your digital magazine so that it would be increasingly and more willingly downloaded from App Store. A lot depends on the starting factors, such as whether you already publish your title on other platforms, whether you already have printed edition readers, and whether they belong to a model group of digital edition readers.

In order to answer these questions, we took a closer look at 10 most popular magazines published by PressPad, to check whether there exist any activities that are common to the publishers who can boast a large number of digital magazine app downloads.

How to Convince Your Boss About Mobile Publishing

Published September 26, 2013 by Wojtek Szywalski

Mobile Publishing is a necessary pivot for many titles. For some titles, it is the first medium for entering the market. In this article you will find out which arguments to choose, and how to present them in order to get your boss to like mobile publishing. After all, going mobile is a great way to reach new readers.

Mobile Publishing is a very strong trend, which is supported by changes in the business model of many publications. We have already witnessed the change of the distribution model and the transition to digital platforms, such great titles as Life or the NYT. Earlier this year, eMarketer made a prediction that “This Year, All Publishers Go Mobile”. To convince your boss to come onto the App Store platform, present the information, which you will find below, in anf appropriate form, relevant for your organization.

How to Make Your Digital Magazine App Profitable

How to Make Your Digital Magazine App Profitalbe

How to Make Your Digital Magazine App Profitable

Published September 17, 2013 by Wojtek Szywalski

If you are seriously thinking about turning a profit with your digital magazine, you should start selling. There are, however, various ways of selling digital products. You can start charging your readers for access to your digital magazine, or you can provide it for free, generating exclusive, high quality traffic to your online store.

Both sales strategies work well but there are few things every strategy has in common and which you should know about. In this article I will highlight five areas you must focus on in order to make your digital magazine profitable.