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Tag: app marketing

Over 10 000 App Installs. How to Promote a Mobile App to Achieve That Much?How to increase app installs? Tips from PressPad

Over 10 000 App Installs. How to Promote a Mobile App to Achieve That Much?

Published July 31, 2018 by Paulina Kubala-Chuchnowska

Yes, you did it! Congratulations! You have decided to run your own mobile app for an online magazine! In the age of mobile devices users, an app is more than just a popular tool. It is a way to get more readers, expand the business, grow your brand and make real money. How to achieve all that?

Let’s start at the very beginning. You probably know that the content you create can be distributed through different channels: print magazines, social media, websites, emails. A mobile application can become an additional source of a global audience and extra income. Why am I using the phrase “can become” instead of simply “is”?

Every mobile application has a big potential, you just need to dig it out.

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The Definitive Guide To Digital Magazine App MarketingApp Marketing Webinar by PressPad's Michael Opydo

The Definitive Guide To Digital Magazine App Marketing

Published July 29, 2015 by Wojtek Szywalski

Going mobile is a monetization strategy for magazine publishers. They increase revenue by reusing existing content for mobile distribution. While a website is good for building reach, a mobile app is the best way for monetization because people are used to in-app purchasing. During this webinar you will learn app marketing essentials required to promote your digital magazine app on the App Store and beyond.

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Don’t Forget These 3 Main Factors for App MarketingApp marketing factors

Don’t Forget These 3 Main Factors for App Marketing

Published December 17, 2014 by Wojtek Szywalski

There are some important tips how to write an appropriate and vivid app description for the App Store Optimization purpose. But ASO is not only about app description. In this guest post David Bell, CEO and founder of Gummicube provides 3 main factors that will help you create strong base for your magazine app marketing.

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How to Sell Your Digital Magazine The Amazon WaySell digital magazine Amazon way

How to Sell Your Digital Magazine The Amazon Way

Published May 19, 2014 by Wojtek Szywalski

Selling digital goods is sometimes tricky because it’s hard to apply sales patterns from the physical world to the mobile world.

One of the best ways of doing this is by looking at the successful companies selling similar goods much better than any of their competitors. Amazon is so successful in the field of selling digital goods that it’s reasonable to see if there’s anything we can learn from them to make our publishers’ lives easier. In this article, I’m going to unveil one of the biggest of Amazon’s secrets, that makes their digital content sell better.

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How To Boost The Number of Installs of Your Digital Magazine Mobile AppApp marketing tips from PressPad

How To Boost The Number of Installs of Your Digital Magazine Mobile App

Published May 8, 2014 by Wojtek Szywalski

Before you start selling genuine content hidden behind the pay-wall, the way mobile magazine publishers do, you must take the first step on the sales path, which is increasing the app installs rate. In this article you will learn how to increase the number of organic app installs of your digital magazine’s mobile app.

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App Store Optimization in Digital Publishing – ASO Translation ServiceASO Translation service

App Store Optimization in Digital Publishing – ASO Translation Service

Published April 9, 2014 by Wojtek Szywalski

When it comes to increasing the number of app downloads we have to consider ASO which stands for App Store Optimization. Digital Publishers can make it big on iTunes with relatively little effort. Here is how to make your magazine app resonate through Apple Newsstand on a global scale.

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PressPad Introduces Growth Hacking Feature to Help Publishers Sell More Editions on TabletsGrowth Hacking Tips for Publishers from PressPad

PressPad Introduces Growth Hacking Feature to Help Publishers Sell More Editions on Tablets

Published February 25, 2014 by Wojtek Szywalski

We have released PressPad growth hacking feature called “Growth Tips”. The goal is clear: to help publishers sell more subscriptions and make magazine apps even more discoverable.

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These 3 Little Known Facts Will Make You a Better Digital Publisher

These 3 Little Known Facts Will Make You a Better Digital Publisher

Published February 19, 2014 by Wojtek Szywalski

If you are about to have your magazine app published in the App Store, take your time to learn what you should know about apps marketing.

The field of digital publishing – as is the case with any other business – requires undertaking specific marketing activities in order to generate sales.

People tend to overestimate the App Store. The worst thing you can do is leave your app on its own, counting on App Store’s internal marketing mechanics, which in fact are very limited, to do the job for you. It is still a store, not a marketing machine. In this article, you will learn the methods of maximizing your presence in Apple’s App Store.

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PressPad Notifications – The Right Way To Build Relationship With Magazine App SubscribersWhat’s an Email Notification?

PressPad Notifications – The Right Way To Build Relationship With Magazine App Subscribers

Published January 22, 2014 by Wojtek Szywalski

PressPad’s business model proved itself to be a terrific solution for our publishers as it opens up a stress-free passage into the world of digital publishing on mobile devices. Additionally, it paves the direction of our product’s development.

The outcome will lead to the systematic growth of PressPad’s marketing and sales potential. This article will define Email Notification and how to use them to increase your magazine’s popularity.

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