Digital Publishing Blog; Magazine Apps & Marketing Tips by PressPad

There are two trends in the field of magazine apps for iPad; the first one is building dedicated applications, and the other one is about web apps. This article focuses on the first approach and describes the process of creating a dedicated newsstand app for iPad ready to conquer the App Store by magazine publishers.

Let’s take a short trip back in time.

It’s 2012. Apple introduces the fourth-generation iPads and the iPhone 5 (the last smartphone overseen by Steve Jobs). At the same time PressPad launches an iOS app dedicated to publishers who wants to go mobile with their content. Over the following years, Apple develops the iOS system and introduces changes in the App Store, determining PressPad’s app evolution.

Together with creating a newsstand app for iPad, PressPad also ensures permanent supervision over Apple’s updates. From now on, all of the magazine apps created by PressPad are compatible with those following the iOS version. In practice, it means that publishers may forget about technical stuff and dealing directly with Apple on their own; instead they can focus on the things really important for them – the magazine content.

Accordingly, an iPad app for magazine publishers becomes the core product of PressPad.

Suddenly, a significant change comes along.