People always give priority to the device that is easy to handle and convenient for use. Tablet is a one piece mobile computer with touch screen aid to use by their users easily and can watch and read any information conveniently. Tablet shipment grows 142.4% in first quarter of 2013 worldwide. About 90 million people will use tablet within 2014 and 58% is happy and very satisfied during reading from own tablet.
Here are some numbers that will help you better understand e-readers behaviour.
When they are reading?
Tablet usages by time in a day with % of users are as follows:
5% – from 2 to 5 am
18% – from 5 to 8 am
33% – from 8 to 11 am
34% – from 11 to 2 pm
59% – from 5 to 8 pm
53% – from 8 to 11 pm
22% – from 11pm to 2 am
What they are reading?
Users read and access various contents through their tablet. 71% users like to read from own tablet rather than other devices. 41% use internet in tablet for reading. Users use it for reading e-books magazine newspaper, buying apps, shopping, watching movies and many more.
41% – weather forecast
51% – magazines
41% – newspapers
51% – e-books
54% – watch video
58% – watch video and music.
54% – use different apps
50% – access social network or communication
What is the percent of men and women among tablet users?
51% female
49% male
23% kids prefere reading on mobile device to traditional print.
What age they are?
In second Quarter of 2011 a demographic evaluation among e-reader in tablets are as follows:
7% – between ages 13-17
10% – between ages 18-24
18% – between ages 25-34
14% – between ages 35 – 44
21% – between ages 45 – 54
30% – 55 years and older
Which magazines are the most popular on tablets?
Esquire, Men’s Journal, Sports illustrated, Time, Bloomberg Business Week, Fortune.
How much time they spend on reading?
85% spent average 1.6 hours daily during watching TV and tablet, and 66% spent 1.2 hours during watching TV simultaneously with PC and Tablet.
30% users spent most of the time with tablet and 74% use to read daily with their tablet, averaging 14 hours per week.
Weekly usage percentage in hours is as follows
15% – 1 to 3 hours weekly
17% – 4 to 6 hours weekly
20% – 7 to 10 hours weekly
30% – 11 to 20 hours weekly
11% – 21 to 30 hours weekly
7% – 30+ hours weekly
Average 13.9 hours weekly
Conclusion:
Tablet is the leisure time device. It is worth noting that kids and people in middle age are the most promised e-magazines targets. Also as we see a lot of tablet owners use many device simultaneously. This is very important to make the magazine app well designed which helps to gain user’s full attention.
Sources:
http://bit.ly/11eOBy5