Going mobile is a monetization strategy for magazine publishers. They increase revenue by reusing existing content for mobile distribution. While a website is good for building reach, a mobile app is the best way for monetization because people are used to in-app purchasing. During this webinar you will learn app marketing essentials required to promote your digital magazine app on the App Store and beyond.
In order to get popular in App Store It is not enough to just do nothing with your app because App Store is quite a crowded place. But even there are around 10,000 magazine apps available over there, it is still a fraction of websites available across the Internet. So the marketing potential of App Store is huge.
Webinar on How To Promote Your Digital Magazine App
Michael Opydo, co founder and CEO of PressPad will teach you how to promote your magazine app with resources and tools available via PressPad dashboard.
He talks about the following topics:
- Using Landing Pages
- How to use widgets and smart banners
- Using Facebook Newsstand by PressPad
- Push Notifications marketing
- Using Email Notifications
- Using Web Store on your own website
- Why should you use Promo codes by PressPad
- App Store Optimization basics
Not a PressPad publisher yet?
If you are not a PressPad publisher you can still utilize this knowledge for your own app marketing venture. Enjoy this video lecture and let us know in comments if you have any questions.