Venue Marketing Archives - Digital Publishing Blog by PressPad

Venue Marketing IoT Feature Helped Video Journal Win Visitors of Inter BEE Fairs

Venue marketing PressPad Lounge for Video Journal magazine

Venue Marketing IoT Feature Helped Video Journal Win Visitors of Inter BEE Fairs

Published March 29, 2016 by Wojtek Szywalski

Video Journal publisher (SHINJUSHA Co., Ltd.) has decided to use the PressPad Reading Lounge, a venue marketing feature, powered by Kontakt.io Smart Beacons, in order to attract more visitors to their booth during the Tokyo based video and broadcasting technology annual fairs, known as Inter BEE.

The visibility problem is that visitors to a technology fair of this nature are rather focused on the hardware side of the event. They want to see and play with new stuff, so attracting them to visit a publisher’s stand becomes a real challenge.

How To Bring Personality To Hotels To Increase Recommendations

How To Bring Personality To Hotels To Increase Recommendations

Published August 4, 2015 by Ray Gibson

15 seconds are usually all hotel staff have to make a first impression on our guests. Taking an order, giving directions, serving a meal or a drink… they are all mini-dialogues that should be packed with enthusiasm and a willingness to help.

Good impression is a key factor when it comes to recommendation-based sales. This is what a hotel manager, a friend of mine, recently commented.

Facebook Beacons Support Place Tips for Successful Venue Marketing

Facebook Beacons Support Place Tips for Successful Venue Marketing

Published July 7, 2015 by Wojtek Szywalski

Venue marketing on mobile devices becomes extremely important in today’s “mobile world”. Bluetooth beacons technology seems to play very important role in the changing paradigm of venue marketing. In these article you will read about Facebook Beacons and hotel marketing beacons based solution.

Bluetooth beacons link what’s online with what’s off line, particularly the places like hotels, airports and retailers. And Facebook Beacons have all it takes to add huge momentum to the upcoming revolution.

How Location Based Venue Marketing Influences Customer Experience

Published April 30, 2015 by Wojtek Szywalski

It is time for the location based marketing to synergy with digital publishing. Adding value to the particular venue is the main goal and PressPad lounge can be the key to achieve it. In this article you will see how Radisson Blu hotel implemented “PressPad Lounge”, a new digital press corner that utilizes iBeacon technology.

PressPad Introduces IBeacon Press Lounge for Venue Marketing

PressPad Introduces IBeacon Press Lounge for Venue Marketing

Published November 10, 2014 by Wojtek Szywalski

With the introduction of “PressPad Lounge”, we are entering a completely new land of location marketing. “PressPad Lounge” is an innovative product that will be available for venue owners. There, digital magazines will meet people at their actual location thanks to the iBeacon technology.