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Category: Mobile Publishing 101

What Does Apple App Store Tax Reduction Mean for Publishers?App Store Small Business Program

What Does Apple App Store Tax Reduction Mean for Publishers?

Published November 19, 2020 by Paulina Kubala-Chuchnowska

The App Store Tax reduction becomes a reality. “Apple announces App Store Small Business Program” – this headline appeared on Apple’s website yesterday bringing many small and medium-sized company owners a lot of excitement and hope. The released news means that publishers will receive a 15% reduction on the App Store tax from in-app purchases. All this to ensure higher profits for the vast majority of publishers selling applications and services on the App Store.

The program will launch on January 1, 2021, and Tim Cook, Apple’s CEO, said that it has been created to “help developers fund their small businesses, take risks on new ideas, expand their teams, and continue to make apps that enrich people’s lives.”

That’s one small step for Apple, one giant leap for publishers.

Come and see what you need to know about the new App Store tax.

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The PDF Publishing E-commerce Solution for Self-PublishersPressPad offers e-commerce solutions for magazines publishers and book authors

The PDF Publishing E-commerce Solution for Self-Publishers

Published October 11, 2018 by Paulina Kubala-Chuchnowska

It is especially obvious in public transport. At the bus stops, in the cafes. Publishing industry has changed. When have you seen someone reading a print newspaper lately? Those times are gone. Now, buying and reading magazines comes down to one click. It is time to face reality – not only publishing is going digital, but also selling. And people like it that way, don’t they?

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Does It Pay to Use a Paywall?PressPad added paywall to the PressPad News platform

Does It Pay to Use a Paywall?

Published September 4, 2018 by Paulina Kubala-Chuchnowska

The integral part of the publishers’ life is devising a business plan leading to monetizing content. One of the most successful strategies is a paywall, which is used by the most influential world newspapers, niche magazines, and WordPress publishers.

Newspapers like “The New York Times”, “The Daily Mail” or “The Wall Street Journal” have successfully generated income through a method of limited access. How is it possible that this way based on paid subscriptions achieved success in the age of immediate, quick and free admission to news and information?

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Digital Publishing Course — Become a Better Publisher with PressPadPressPad Resources for Digital Publishers

Digital Publishing Course — Become a Better Publisher with PressPad

Published August 9, 2018 by Paulina Kubala-Chuchnowska

As a publisher, you understand that the success of your publication base on the knowledge. In most cases, publishing is a business venture. And as such it requires many skills built upon the knowledge from many walks of life: marketing, sales, IT and many others.

We help publishers in their journey since 2011.

During that time we have observing digital challenges faced by all type of publishers. It is not just about a choice between different publishing strategies and marketing tactics. It is also about keeping up with digital trends and being one step ahead of the competition.

Our goal is sharing knowledge to make publishers’ digital journey easier and more effective.

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Online Publishing Free Consultation for Bloggers, Web Magazines, and Content Marketerspresspad helps publishers

Online Publishing Free Consultation for Bloggers, Web Magazines, and Content Marketers

Published March 22, 2018 by Paulina Kubala-Chuchnowska

During development of PressPad we used the knowledge from the other more experienced people and brands. They were mentoring us. It’s been quite a time of intensive learning. Now, it’s time for this to work the other way.

If you are a magazine publisher, blogger or the news publisher, see what we’ve prepared for you.

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How to Unleash the Secret Power of Your WordPress Blog for the Mobile UsersMarketing Guide For Publishers

How to Unleash the Secret Power of Your WordPress Blog for the Mobile Users

Published March 13, 2018 by Paulina Kubala-Chuchnowska

Do you run a web magazine or a blog? You can achieve brilliant results with your online business if it can be experienced as a mobile app.

Your digital marketing journey has never been so ready for this kind of medium.

To make it easier, we prepared one of a kind digital marketing guide for bloggers and online publishers. This free cookbook is all about the app marketing basics which can help you with promoting your content.

With this guide, you will go through the following spheres of interest:

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What Part of Your Marketing Strategy Should Be Native ContentMarketing Strategy for native PDF content

What Part of Your Marketing Strategy Should Be Native Content

Published June 22, 2017 by Wojtek Szywalski

This is a guest post by Irene Samozdran from PDFfiller. PDFfiller is an online editing tool for PDF files used by various business owners.

Irene Samozdran is a content marketer at PDFfiller. She switched from a career in journalism to exploring marketing and content strategies. She enjoys doing interviews with developers and storytelling experiments.

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A Mobile Publishing Technology Cluster from PressPad and VORM PartnershipPressPad and Vorm Tech Cluster

A Mobile Publishing Technology Cluster from PressPad and VORM Partnership

Published April 12, 2016 by Wojtek Szywalski

PressPad Digital Publishing and VORM are creating a consulting and technology cluster to provide comprehensive solutions for publishers of various kinds and sizes.

PressPad provides know-how in the field of digital publishing and mobile publishing technologies. VORM extends the powers of designing modern mobile software and IOT products characterized by an innovative design approach.

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Digital Publishing AD 2015: Mobile Readership FootprintDigital Publishing AD 2015: Mobile Readership Footprint

Digital Publishing AD 2015: Mobile Readership Footprint

Published January 14, 2015 by Wojtek Szywalski

PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year’s data collection, including mobile OS share, from over a hundred PressPad widgets.

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