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The Benefits of Having a Mobile App for Your Magazine

The Benefits of Having a Mobile App for Your Magazine

Published October 18, 2023 by Paulina Kubala-Chuchnowska

Do you run a magazine? If your answer is “yes”, you should look deeper into this article. Why? Because it presents a new, efficient form of distribution, promotion, and sales you might be interested in due to the long list of its benefits.

There is no need to beat about the bush, it is about a mobile app for a magazine, or we should rather clarify, an interactive mobile app for your PDF-based magazine. In a moment, you will find out what is behind this phrase, how it looks like, how it works, and what advantages it can bring to your enterprise.

If you want to get a solid dose of knowledge about a mobile app for magazines, read about titbits from the publishing world, and be surprised with facts about them, click the “Continue reading” button. Enjoy!

Magazine Publishers Are The Real Winners Of The New Apple Privacy Policy

Magazine Publishers Are The Real Winners Of The New Apple Privacy Policy

Published July 15, 2021 by Paulina Kubala-Chuchnowska

Apple is a company that needs no introduction. Together with Facebook and Google, it dominates the technological world and sets the tone for different kinds of businesses. Each, even the smallest change these big three introduce can have a huge impact on the whole world. This is what has happened recently due to announce the new privacy policy by Apple. It’s time to say it loud and clear: magazine publishers are real winners of this situation.

Who would have thought that such a little change would make so much noise?

Guided by the belief that privacy is a fundamental human right and one of their core values, Apple decided to facilitate people’s access to privacy policy settings. They don’t ban tracking but will require app creators to obtain consent from their users to track them.

This little step can make big changes in the advertising market, what many entrepreneurs worry about. However, all the signs indicate that the magazine publishers can sleep peacefully because they can become secure business partners for advertisers.

What changes will Apple introduce? How will it influence magazine publishers? If you want to know answers to these questions, read on.

Mobile App Development Continues — Introducing a Brand New Magazine App for IOS

Mobile App Development Continues — Introducing a Brand New Magazine App for IOS

Published January 21, 2021 by Paulina Kubala-Chuchnowska

The mobile app development took us a while but it was worth waiting.

PressPad, a mobile app development company, has entered the new year with a bang, by announcing a new mobile magazine app for iOS. This is another step forward in the company’s evolution which is a follow-up to the redefinition process of PDF-based apps. Their new product is not only a nod to publishers who want to reach readers using iPhones and iPads, but also a stress on the role Apple plays in PressPad apps’ development, since their beginnings.

If someone asked you what you associate with Apple, what would you say? The world’s famous bitten logo that is a masterpiece of design? Charismatic founder Steve Jobs, whose image we all remember as a man in a black turtleneck and jeans? Or maybe devices such as iPhones or iPads?

For magazine publishers, Apple is much more than the above few associations. It is an opportunity to charm over a billion App Store visitors with content in the mobile version. One of the paths leading to this goal is through PressPad’s new magazine app designed to more effectively reach iPhones and iPads users, and to offer readers facilities that go far beyond the print sphere.

If you want to reach readers using iOS devices with your PDF content, be sure to check what new things we’ve prepared for you.

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

Published July 29, 2020 by Paulina Kubala-Chuchnowska

For online publishing businesses, establishing different digital distribution channels and building an engaged audience around a brand are as important as preparing high-quality content. Taking care of all these elements gives a chance for commercial success and profitable digital sales. A mobile app plays a major role in this venture.

Many of PressPad’s customers are following this path of development and achieving great results measured in the number of readers and subscribers. Today we’d like to present to you Romania Insider, a news website whose efforts are leading them to reach over 460,000 readers from all over the world every month (February 2020; with a peak of over 800,000 readers in March 2020) and over 3.5 million people from all over the world every year (2019).

Who are they and what’s the secret of their success?

Let’s take a peek behind the curtain.

PressPad Has Launched a Brand New Magazines App for Android

PressPad Has Launched a Brand New Magazines App for Android

Published May 11, 2020 by Paulina Kubala-Chuchnowska

In PressPad, we’ve published hundreds of news apps, thousands of digital issues, and served millions of readers, worldwide. Drawing on years of practical experience we are putting into publishers’ hands the brand-new advanced mobile app, enhanced with useful features and modern look. The goal is to distribute magazines on Google Play even more effectively.

Building this digital publishing solution we decided to focus on PDF files usage. The reason was that this format is well known and mostly used by publishers and authors as sources of online content. This is also a good foundation to create a dedicated mobile magazine app available for Android smartphone users.

Are you curious about the effect?

Come and see what PressPad’s new magazine app solution looks like.

PressPad News Premium Feature to Search for Content in Your App

search bar in the news apps created by PressPad

PressPad News Premium Feature to Search for Content in Your App

Published April 15, 2020 by Paulina Kubala-Chuchnowska

While journalists and publishers are working overtime under extraordinary conditions to provide people with ongoing data during the Covid-19 pandemic, PressPad contributes too and improves the process of exploring information by adding a search feature to the news apps platform.

The situation in which we have found ourselves recently, and along with it isolation and quarantine, resulted in a massive increase in information consumption all over the world. News websites have experienced doubling traffic these days, although the unquestionable winners are local publishers, who noted an 89% boost.

The stabilized functioning of profitable publishing businesses today should be based on ensuring continuity and fluency of content delivery. It means the necessity of the diversification of content distribution channels, and answering yourself this question:

– What is the best thing that I can give my readers today?

How to Use Mobile Apps Technology to Attract Readers to Your Magazine?

PressPad mobile apps technology attract magazine readers

How to Use Mobile Apps Technology to Attract Readers to Your Magazine?

Published March 21, 2019 by Paulina Kubala-Chuchnowska

Attracting readers to your magazine is both a science and art because of mobile technology influence readers’ behavior. That’s a challenge for the publishing industry.

Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete.

Publishers don’t have an easy life, do they?

The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher?

The current state of the publishing industry can be best described in two words: continued evolution.

With the ongoing technological changes, the publishers face decreasing readers’ attention span, so creating mobile-optimized content, and sales funnels is a must.

Sounds interesting? Let’s get started.

A Flexible Paywall in the PressPad News Apps — Innovation or Revelation to the News Publishing Industry?

PressPad Paywall Model - new possibility to monetize content for newspapers publishers

A Flexible Paywall in the PressPad News Apps — Innovation or Revelation to the News Publishing Industry?

Published October 1, 2018 by Paulina Kubala-Chuchnowska

PressPad, a digital publishing technology company supports magazine publishers since 2011. Now, they are on their way to innovate business models in the news publishing industry with a better paywall implementation.

“How to monetize online content?” — This evergreen question may finally get the correct answer.

Does It Pay to Use a Paywall?

PressPad added paywall to the PressPad News platform

Does It Pay to Use a Paywall?

Published September 4, 2018 by Paulina Kubala-Chuchnowska

The integral part of the publishers’ life is devising a business plan leading to monetizing content. One of the most successful strategies is a paywall, which is used by the most influential world newspapers, niche magazines, and WordPress publishers.

Newspapers like “The New York Times”, “The Daily Mail” or “The Wall Street Journal” have successfully generated income through a method of limited access. How is it possible that this way based on paid subscriptions achieved success in the age of immediate, quick and free admission to news and information?

Over 10 000 App Installs. How to Promote a Mobile App to Achieve That Much?

How to increase app installs? Tips from PressPad

Over 10 000 App Installs. How to Promote a Mobile App to Achieve That Much?

Published July 31, 2018 by Paulina Kubala-Chuchnowska

Yes, you did it! Congratulations! You have decided to run your own mobile app for an online magazine! In the age of mobile devices users, an app is more than just a popular tool. It is a way to get more readers, expand the business, grow your brand and make real money. How to achieve all that?

Let’s start at the very beginning. You probably know that the content you create can be distributed through different channels: print magazines, social media, websites, emails. A mobile application can become an additional source of a global audience and extra income. Why am I using the phrase “can become” instead of simply “is”?

Every mobile application has a big potential, you just need to dig it out.

App Store Optimization – ASO Report

Published March 19, 2015 by Wojtek Szywalski

App Store Optimization is all about improving the visibility of a particular app on the App Store. Is that all it is? Of course not, The term “ASO” also harnesses all the techniques which drive user behavior towards the desired action, an app install. In this article, you will be shown what we did to improve app installs by 140%.