Digital Publishing Archives - Page 2 of 3 - Digital Publishing Blog by PressPad

Content Distribution Diversification, a Critical Tactic to Effective Monetization

content distribution tactic to monetization

Content Distribution Diversification, a Critical Tactic to Effective Monetization

Published May 22, 2019 by Paulina Kubala-Chuchnowska

Enter the new digital reality of distributed content: uncover online platforms, choose tools to improve capabilities, continuously analyze the situation, and the fight against the giants. Sound like the outline of an adventure video game? You couldn’t be more wrong! These are the challenges waiting for publishers today on their digital journey. But what exactly are these challenges and how should publishers respond to them?

Only a few years ago, the critical question publishers asked themselves was: to be or not to be digital? Today, online content publishing is a global trend which doesn’t mean resigning from print at all but provides new distribution and monetization possibilities for all kind of publishers including book publishers and the authors alone.

You will learn why and how digital publishers and authors should diversify their distribution and monetization channels. I will also clarify why the newsletter and branded mobile apps contribute to building a loyal audience and engage readers.

How to Use Mobile Apps Technology to Attract Readers to Your Magazine?

PressPad mobile apps technology attract magazine readers

How to Use Mobile Apps Technology to Attract Readers to Your Magazine?

Published March 21, 2019 by Paulina Kubala-Chuchnowska

Attracting readers to your magazine is both a science and art because of mobile technology influence readers’ behavior. That’s a challenge for the publishing industry.

Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete.

Publishers don’t have an easy life, do they?

The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher?

The current state of the publishing industry can be best described in two words: continued evolution.

With the ongoing technological changes, the publishers face decreasing readers’ attention span, so creating mobile-optimized content, and sales funnels is a must.

Sounds interesting? Let’s get started.

Digital Publishing Solutions – the Right Way to Monetize Online Content?

PressPad Digital Publishing Solutions are the Way to Monetize Online Content

Digital Publishing Solutions – the Right Way to Monetize Online Content?

Published January 21, 2019 by Paulina Kubala-Chuchnowska

Digital publishing solutions are the answer to rapidly growing readership trends: consuming news on mobile devices, getting magazines via an app and buying publications in browsers thanks to online payments. The goal is to enable publishers to create, distribute and monetize their content in a way corresponding to the above mentioned digitalization tendencies.

The technological development resulted in the appearance of the requirement to implement digital publishing solutions. Today, the IT companies improving electronic text formats, designing mobile devices and digital software, fulfill the essential role also in a different field – they are designating online publishing trends.

PressPad responds to these trends by creating three flagship digital publishing solutions.

The PDF Publishing E-commerce Solution for Self-Publishers

PressPad offers e-commerce solutions for magazines publishers and book authors

The PDF Publishing E-commerce Solution for Self-Publishers

Published October 11, 2018 by Paulina Kubala-Chuchnowska

It is especially obvious in public transport. At the bus stops, in the cafes. Publishing industry has changed. When have you seen someone reading a print newspaper lately? Those times are gone. Now, buying and reading magazines comes down to one click. It is time to face reality – not only publishing is going digital, but also selling. And people like it that way, don’t they?

How to Create and Promote a Profitable Online Magazine?

create and promote an online magazine with PressPad

How to Create and Promote a Profitable Online Magazine?

Published July 17, 2018 by Paulina Kubala-Chuchnowska

Have you ever wondered if creating and running your own digital magazine is a good, profitable idea, should it be a part of your growth strategy and can you monetize it? The answer to all these questions is: yes.

Easy to say? It will be best if you can find out for yourself in a moment.

Digital magazine publishing is a business venture that often involves the construction of a new team and a certain organizational structure. We would like to draw your attention to some of the activities related to the publishing process: creating attractive magazine features and effective issues promoting.

Be Successful, Be Digital. Your Publishing Challenges Vs Our PressPad Solutions

Be Successful, Be Digital. Your Publishing Challenges Vs Our PressPad Solutions

Published June 13, 2018 by Paulina Kubala-Chuchnowska

Many publishers wonder if it is worth having a mobile app instead of a website, what’s the best way to sell an online magazine and what benefits can digital publishing bring.

Well, one obvious answer would be saving lots of trees.

And now more seriously.

PressPad Partnership: A Practical Guide for the Passive Income

PressPad Partnership - Passive Income Biz Dev

PressPad Partnership: A Practical Guide for the Passive Income

Published June 17, 2016 by Wojtek Szywalski

Passive income in the modern era of connected people and internet societies without boundaries has become a holy grail for many people.

Most of the passive income ideas we stumble upon on the various websites shout out bold claims yet deliver almost no real value. These are promises that can hardly be fulfilled, even for skilled digital marketers or consultants. After all, you need to create a value that your passive income will be based on.

This value creation process often requires at least a minimum time investment from an entrepreneur. So I am going to guide you step by step through PressPad partnership programme. Let’s begin.

How To Promote Your Business Through a Digital Magazine

Published August 20, 2014 by Wojtek Szywalski

Companies may use various techniques to promote business and keep filled the top of their sales funnel. Continuous stream of customers dropping into the sales process, is probably, one of the key factor successful businesses do. And in the era of blooming permission marketing this process starts much earlier than it used to be. Blogs, webinars, websites, digital magazines and culture of knowledge sharing is what gain momentum this days. Since the sales is not a one way road anymore, customers come and go penetrating different parts of the standard AARRR sales funnel.

How a Magazine App Becomes Your Competitive Advantage in the Mobile World

How a Magazine App Becomes Your Competitive Advantage in the Mobile World

Published July 17, 2014 by Wojtek Szywalski

When it comes to digital publishing we often see that publishers offer mere PDF issues of their digital magazine on their mobile websites. Unfortunately, selling a PDF file on the website is not enough to take the best advantage of the mobile space, even if the website is optimized for mobile devices. In this article, I am going to show you how to fix this effortlessly.

The Best Videos on Digital Publishing You Should See Despite Your Experience

Videos on digital publishing knowledge recommended by PressPad

The Best Videos on Digital Publishing You Should See Despite Your Experience

Published June 4, 2014 by Wojtek Szywalski

Through this article you will have a chance to see fantastic videos that bring knowledge and inspiration for digital publishers at all levels of experience. No matter how advanced you are in the art of publishing digital magazines, I am sure that you will benefit from watching them.

How To Hire a Freelance Writer – The Myths and Truths

Published May 26, 2014 by Wojtek Szywalski

Finding a great writing staff can seem as elusive as the mythical Phoenix, but it doesn’t have to be. In this guest post Melissa of “This Freelancer Life” digital magazine provides a glimpse into the process of hiring the right people for your digital publishing venture.