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Digital magazine publishing often understood as a magazine publishing in a digital space of the internet. This is a way of distributing magazines as a digital publication to read. These days of mobile devices’ domination it’s also connected to mobile apps or newsstand mobile apps that allow people to read digital magazines in a handy way on their mobile devices. We write about all things related to digital magazine publishing. Our, PressPad’s, a decade long experience is at your service. We believe that empowering the publishing community with first-hand knowledge from publishing industry professionals, PressPad, is important to solve the challenges publishers might face before, during, and after the publishing process of their magazines.

Unlocking the Potential of Digital Publishing: A Guide for Magazine Publishers

Unlocking the Potential of Digital Publishing: A Guide for Magazine Publishers

Published August 5, 2024 by Paulina Kubala-Chuchnowska

The debate about the changes, trends, and direction of growth in the digital publishing industry is not a discussion about books and magazines. It is a debate about the development of technology or, to be more specific, about how it has changed our daily lives. This impact is much greater than we think.

It comes to your attention when you observe kids. Have you had a chance recently to see how a few-year-old children open and use a notebook or a book today? If not, prepare to be shocked. One of the recent reports shows they are trying to swipe or tap pages like a smartphone or tablet.

We can not blame them. These kids were born in a world full of interactive screens which were put in their hands from an early age. They treat every paper-page thing in the same way as devices, reflexively and intuitively.

For such a tech-savvy generation (and each next one will be even more agile), traditional publications will be unattractive and simply boring. It’s like someone would order you to communicate with them by writing a letter on a typewriter instead of sending a message on one of the popular channels.

You can do it, but to what end?

6 Benefits of Integrating Multimedia into Your Digital Publication

6 Benefits of Integrating Multimedia into Your Digital Publication

Published May 3, 2024 by Paulina Kubala-Chuchnowska

There is only one simple solution that gives digital magazines unlimited opportunities to attract readers and engage them to such an extent they come back. It’s called multimedia.

If you think about it, publishers have always tried offering more than just plain text in their publications.

Let’s go back to the days of publishing broadsheet newspapers when the common practice for editors was to enlist artists to sketch and report on news events. That was a profession! Soon after, technological development brought a revolution in photography and newspapers began to feature pictures routinely — initially in black and white, later, in color, causing a bit of a sensation.

Today, probably no one can imagine printed magazines and newspapers without photographs or other graphic forms inside.

The same process took place in digital publications. Here we also had to deal with transitioning from a wall of plain text displayed on screens to diversification with various graphical ways of presenting information, depending on the current state of technological development.

Taking this into account, the question arises — what is it about photos and images that make publishers want to include them in their publications?

How a Web-based Kiosk Can Help Expand Your Magazine’s Reach Online

web-based kiosk expands the reach of magazine

How a Web-based Kiosk Can Help Expand Your Magazine’s Reach Online

Published January 22, 2024 by Paulina Kubala-Chuchnowska

When it comes to traditional publishing, the number of places where you physically distribute or advertise your magazine results directly in reach. Even though the possibilities are limited, the rule is simple: the more points, the better. As for digital publishing, it’s quite the opposite. One great optimized web-based kiosk is enough to open up endless possibilities in terms of online reach.

It is all about how many people have access to – or are exposed to – your publications. In this context, the differences between the capabilities of traditional and digital publishing models are huge, both in terms of the possibilities of increasing the reach and the ways of measuring it.

Taking these two aspects into account, web-based kiosks win, and you will see why in a moment.

The Benefits of Having a Mobile App for Your Magazine

The Benefits of Having a Mobile App for Your Magazine

Published October 18, 2023 by Paulina Kubala-Chuchnowska

Do you run a magazine? If your answer is “yes”, you should look deeper into this article. Why? Because it presents a new, efficient form of distribution, promotion, and sales you might be interested in due to the long list of its benefits.

There is no need to beat about the bush, it is about a mobile app for a magazine, or we should rather clarify, an interactive mobile app for your PDF-based magazine. In a moment, you will find out what is behind this phrase, how it looks like, how it works, and what advantages it can bring to your enterprise.

If you want to get a solid dose of knowledge about a mobile app for magazines, read about titbits from the publishing world, and be surprised with facts about them, click the “Continue reading” button. Enjoy!

The Importance of Digital Transformation for Magazine Publishers in 2023

The Importance of Digital Transformation for Magazine Publishers in 2023

Published June 19, 2023 by Paulina Kubala-Chuchnowska

We live in an incredible age, an age of digital transformation. We witness enormous yet fascinating changes touching almost every industry in the world. It is no different from the publishing business. Magazine publications are right in the middle of the process of the digital revolution and this year seems to be a crucial moment for them.

What we are observing right now is no more no less a digital transformation spilling over to every aspect of publishing. This process is compared by many to a breakthrough on the scale of the invention of the printing movable type. If we want to understand the details of this development and its consequences fully, we must go far beyond turning a paper page into a screen view.

How far? That is the question you’ll find the answer in the following article.

Why Converting Your Print Magazine to a Digital Publication is a Must-Have in 2023

Why Converting Your Print Magazine to a Digital Publication is a Must-Have in 2023

Published May 25, 2023 by Paulina Kubala-Chuchnowska

Stop for a moment. Look carefully at people around you: bored in the crowded commute, exasperated in long queues at shops, relaxed on benches in parks on sunny days. Is anybody reading a paper publication? If so, how many people are doing it? To compare – how many are staring at their smartphones or laptops? No matter where you are, we will bet the answers and proportions between these numbers will be similar.

This is because the on-screen reading trend is global. Nowadays, we all hear about large publishing houses, newspaper and magazine corporations which rebrand their strategies, limit some parts of their print titles, and move their efforts to the Internet. It doesn’t happen without a reason. On the contrary, there are a number of arguments why converting a print magazine to a digital publication is a must-have in 2023.

In this article, you will see the most important ones.

Get a Publisher or Publish Your Magazine Yourself

Get a Publisher or Publish Your Magazine Yourself

Published November 16, 2022 by Paulina Kubala-Chuchnowska

Have you ever thought about the process of creating a book or a magazine? What does it look like step by step? What path does the publication go through from being the new idea to becoming the complete issue? The goal is always the same – to win readers’ hearts, yet to get a publisher is a way to achieve it. At least, that’s how it’s been so far. Publishing’s changed and today, no matter what kind of publication you want to publish – book or magazine – you have two options to do it successfully. What are they?

Well, we put them into the title of this article instead of keeping you on tenterhooks.

The first one – “get a publisher” – is as old as books, so let’s call it more traditional. It’s descending from paper and print publishing practice, based on giving the power to others which is engaging an external subject to publish a book with sharing profits policy. In return, the author has one duty which is to provide written content on time.

The second one – “publish yourself” – is relatively new, mostly related to the digital world, and the possibilities of widespread export without any boundaries. Self-publishing is based on giving many roles and deciding power to one man, what’s equal to freedom of decision-making, and what’s related to this, lack of sharing costs.

At first glance they are totally different, aren’t they?

The biggest differences between traditional publishing and self-publishing apply to the length and costs of the whole process, as well as the way of distribution, the range of creative control man has, and profits.

But they also have something in common – the goal, which is reaching readers interested in having or buying the publication.

In the following article, we’ll take a closer look at both ways, analyze how they evolved, (what’s closely related to changing magazines’ roles), point out the pros and cons, and finally, we’ll help you answer the question – which way is better for me?

Sell Stories, Not Products. How Digital Magazines Become a Way to Succeed in E-commerce

Sell Stories, Not Products. How Digital Magazines Become a Way to Succeed in E-commerce

Published November 29, 2021 by Paulina Kubala-Chuchnowska

Digital magazines have ceased to be products created only by publishers as we traditionally understand them. The rise of digital publishing platforms has made more and more non-publishers brands are preparing and distributing online publications independently. As time moves on, the line between the business world and publishing is blurring. This heralds an exciting new chapter of engaging customers in more innovative and creative ways, in accordance with the principle, every company is a media company today.

This phenomenon is observed primarily in the e-commerce industry. Entrepreneurs have noticed that selling products digitally cannot be complete without offering proper online content, while social media channels or blogs are definitely not enough to achieve satisfactory sales results today. Digital magazine has become a solution helping to meet these needs.

If you’re running (or planning to run) an e-commerce store and thinking about extending your content strategy this article is for you. It answers a few basic questions. Does publishing digital magazines by e-commerce is only a temporary trend or a solid long-term strategy? How do well-known brands manage their online publications? What is the recipe for success?

If you’re curious to know the answers, read further.

5 Doubts About Print Magazine Online Clarified by PressPad

5 Doubts About Print Magazine Online Clarified by PressPad

Published June 10, 2021 by Paulina Kubala-Chuchnowska

Modern publishing is something more than a choice between print and digital. The debates taking place in recent years about whether digital will replace print and when it will come should really be a discussion about the proportions of demand for these two publishing versions. If you want to run a print magazine online, it doesn’t have to mean reducing or eliminating paper editions – it’ll be more like a distribution extension and maybe a path to sustaining your newsroom in the digital future.

Print magazine online as a subject of particular interest raises some doubts. These are related to the role it plays in the publishing business, the PDF replicas usage, the safety of the distribution process, and the availability of this solution.

This article aims to clarify the above doubts and answer questions many publishers asked about print magazines online. Do you want to get the whole truth about it?

Digital Magazine Platform Comparison Between Mobile Apps and E-kiosk Flipbooks

Published April 28, 2021 by Paulina Kubala-Chuchnowska

Digital magazine publishing is the art of adjusting the content type and distribution platform to the changing readers’ demands, and technological development. No matter what type and size of a publisher you are, finding relevant distribution channels is an integral part of your content marketing strategy. A well-chosen platform brings together special, profiled readers who are actively interested in your brand and are willing to subscribe.

Our 10-year experience has shown us how many publishers, when looking for a distribution platform for their content, face a question – should I choose a mobile app or an e-kiosk flipbook? To dispel the doubts, we decided to point out the main features of both of these solutions – each of them is unique, and meets specific needs.

What kind of needs?

See and find out which solution is tailored to your publishing activity.

Digital Typography Guide For Magazine Publishers

Digital Typography Guide For Magazine Publishers

Published February 17, 2021 by Paulina Kubala-Chuchnowska

Digital typography is a natural phase in the development of writing that has been going on for centuries. Even if at the beginning the technique of arranging type was something that had a pure utility function, it became a part of visual art over time. Choosing the right fonts, the size of the letters, and the space between them are the challenges that every creator of texts, magazines, or websites must face. All of this is to provide people with the pleasure of reading at the highest possible level while maintaining the principles of usability, convenience, and uniqueness of the content. This article has been written to help you achieve these goals.

In the beginning there was the word. Or a letter, in fact. Or actually, it was the typeface. Johannes Gutenberg – does that ring a bell for you? The moment he invented the mechanical movable-type printing press is considered by Europeans to be the beginning of the printing era.

That was the time when it all started.

There was a boom in printing along with creating new characters, designing typefaces, and layouts. Over the years, typography has entered every aspect of our lives, and now (although you probably don’t pay attention to it) it’s absolutely everywhere and surrounds us from every angle of daily life. Don’t believe it?

Look at your books and their spines with the titles; open your kitchen cupboard and peek at the product names on their boxes; dig at the name of your fridge inscribed on its door; enter the shopping center and focus on the names put at the shops’ entrances. Do you already know what I’m talking about?

Today, apart from the traditional typography used in print, its digital counterpart has an equally important place in designing and preparing publications.

Whether you are a publisher, designer, creator of a magazine or a website, or just a font fan, go deeper into this digital typography guide to be able to prepare a stunning online publication.