Content Marketing Archives - Digital Publishing Blog by PressPad

Unlocking the Potential of Digital Publishing: A Guide for Magazine Publishers

Unlocking the Potential of Digital Publishing: A Guide for Magazine Publishers

Published August 5, 2024 by Paulina Kubala-Chuchnowska

The debate about the changes, trends, and direction of growth in the digital publishing industry is not a discussion about books and magazines. It is a debate about the development of technology or, to be more specific, about how it has changed our daily lives. This impact is much greater than we think.

It comes to your attention when you observe kids. Have you had a chance recently to see how a few-year-old children open and use a notebook or a book today? If not, prepare to be shocked. One of the recent reports shows they are trying to swipe or tap pages like a smartphone or tablet.

We can not blame them. These kids were born in a world full of interactive screens which were put in their hands from an early age. They treat every paper-page thing in the same way as devices, reflexively and intuitively.

For such a tech-savvy generation (and each next one will be even more agile), traditional publications will be unattractive and simply boring. It’s like someone would order you to communicate with them by writing a letter on a typewriter instead of sending a message on one of the popular channels.

You can do it, but to what end?

Digital Marketing Strategies for Middle-Size Magazine Publishers

Digital Marketing Strategies for Middle-Size Magazine Publishers

Published August 27, 2023 by Paulina Kubala-Chuchnowska

Until recently, television has been the most effective advertising channel for almost every industry. As well as the most expensive, which resulted in the fact that many small or medium-sized companies could not afford it. Today, such firms face a huge opportunity to effectively increase recognizability and sales through online campaigns. Thanks to the Internet, a well-executed digital marketing strategy can give much better results than the few-second television spot in prime time. For a shorter time, less money, and with a higher rate of return.

One principle unites all businesses of the world – no marketing, no sales. Having a great product is the one thing. The ability to introduce it to the world is another. Building a brand, developing product recognition, and thus increasing sales are long-term processes that require appropriate marketing activities. Fortunately, the Internet has made them available to literally everyone, on the same terms without skyrocketing costs. It would be a shame not to take advantage of this, wouldn’t it?

We have prepared this article to make effective use of these advertisement opportunities for mid-size publishers. By defining this group in such a way, we imply those who are not part of large publishing concerns or multinational corporations as well as those who are not beginners in this business or hobbyists spending their free time in that way. The following set of specific tips is aimed at middle-sized companies, which we understand as an enterprise offering a magazine aimed at a specific audience; a company that employs people, makes a profit, and, most importantly, wants to grow.

If you feel like you are one, click “continue reading” without hesitation and use our proven and based on years of experience pieces of advice. You will not regret it.

Three Truths We Found After Analyzing Almost 300,000 Visits to Digital Magazine Websites, You Need to Know

Three Truths We Found After Analyzing Almost 300,000 Visits to Digital Magazine Websites, You Need to Know

Published March 30, 2021 by Paulina Kubala-Chuchnowska

The digital publishing goal is converting website visitors into subscribers and then into buyers, resulting in increasing the sales of online editions on computers, tablets, and smartphones.

The road to achieving this leads through systematic data analysis, understood as deep insights, what provides better knowledge about the visitors’ real needs, and understanding what attracts them most. The result is contributing to engaging readers in content, and building a loyal audience which is a long-term investment worth all the efforts. To succeed with revenue, digital publishers need to understand readers’ behavior and aspects of the online selling process.

Only then they can manage their website effectively, prepare the most engaging content, publish in their rush hours, and in the effect, build strong relationships, earn subscribers, and drive revenue.

There’s not a quick solution to achieve it. However, this process is worth the effort, the more so, there’s a free tool that helps to unveil all the secrets – Google Analytics.

We analyzed ten different digital publishers’ websites gathering around topics like lifestyle, finance, sport. Thanks to Google Analytics we collected data which comes from the last 12 months – from March 2020 to March 2021.

Here are the most intriguing conclusions we received that might be significant for digital publishers and their monetization process.

Content Distribution Diversification, a Critical Tactic to Effective Monetization

content distribution tactic to monetization

Content Distribution Diversification, a Critical Tactic to Effective Monetization

Published May 22, 2019 by Paulina Kubala-Chuchnowska

Enter the new digital reality of distributed content: uncover online platforms, choose tools to improve capabilities, continuously analyze the situation, and the fight against the giants. Sound like the outline of an adventure video game? You couldn’t be more wrong! These are the challenges waiting for publishers today on their digital journey. But what exactly are these challenges and how should publishers respond to them?

Only a few years ago, the critical question publishers asked themselves was: to be or not to be digital? Today, online content publishing is a global trend which doesn’t mean resigning from print at all but provides new distribution and monetization possibilities for all kind of publishers including book publishers and the authors alone.

You will learn why and how digital publishers and authors should diversify their distribution and monetization channels. I will also clarify why the newsletter and branded mobile apps contribute to building a loyal audience and engage readers.

The Ultimate Guide for Integrating SlideShare into Your Content Marketing Strategy

Guide to Slideshare in Content Marketing

The Ultimate Guide for Integrating SlideShare into Your Content Marketing Strategy

Published July 11, 2014 by Kalie Moore

Content marketing remains at the forefront of every B2B marketer’s mind. Econsultancy partnered with Adobe and recently published their Quarterly Digital Intelligence Briefing: 2014 Digital Trends which proved that B2B marketers are significantly more likely to call out content marketing as one of their top-three priorities for the year ahead (44% for B2B compared to 28% for B2C).

How To Improve the SEO of Your Digital Magazine with Pinterest, Slideshare and More

Improve SEO of your online magazine with PressPad

How To Improve the SEO of Your Digital Magazine with Pinterest, Slideshare and More

Published June 30, 2014 by Wojtek Szywalski

Whether you publish a digital magazine or run an e-commerce website, getting attention for your business can be challenging. There’s so much noise out there that can drown out your content marketing efforts. This article provides you with a simple guide to landing more, better-targeted users through these simple Search Engine Optimization tactics.

Native Content Marketing The Most Promising Digital Publishing Use Case

Native Content Marketing The Most Promising Digital Publishing Use Case

Published March 14, 2014 by Wojtek Szywalski

Digital publishing on mobile devices has all it takes to dominate the tactics utilized in native content marketing activities. What’s more digital publishing on mobile platforms combines three of the most efficient content marketing tactics that I am going to describe.

5 Ideas You Can Steal from Digital Publishing Guide

5 Ideas You Can Steal from Digital Publishing Guide

Published December 3, 2013 by Wojtek Szywalski

We did it! We have just published our own mobile magazine, in which we share our knowledge on digital publishing and content marketing ideas. We are a company that creates an easy-to-use digital publishing technology, and PressPad goes where Adobe is too corporate and Mag+ is too complicated.

We want the Digital Publishing Guide magazine to be a model publication, which will allow publishers all over the world to achieve even better business results by using the good practices presented below.

In this article, you will learn what techniques we have used to promote our magazine online and to increase its downloads from App Store and Google Play. We also have some statistics for those who are interested.

Is Digital Publishing a Great Content Marketing Technique?

Is Digital Publishing a Great Content Marketing Technique?

Published August 22, 2013 by Paul Nowak

In 2013 many companies suddenly realized their position in Google was on the constant decrease and the SEO (Search Engine Optimization) techniques they used to implement were gradually becoming less and less effective. On the other hand, those web sites and enterprises whose main focus was on the content were growing and doing better and better.

Frankly speaking, I don’t know whether the change was imposed by Google itself (due to the search algorithm alterations), or whether it simply is an outcome of some more general changes in the Internet and the way modern societies view the web. One thing that is certain: the final user benefits from those changes.