Paulina Kubala-Chuchnowska, Author at Digital Publishing Blog by PressPad

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How Can Small and Medium Businesses Benefit from Having Their Own Mobile Application?

How Can Small and Medium Businesses Benefit from Having Their Own Mobile Application?

Published November 2, 2024 by Paulina Kubala-Chuchnowska

In today’s digital age, consumers expect fast, easy, and constant access to the products and services they use on a daily basis. They want to grab the smartphone they always have at their fingertips, open an app, and get things done. This need has led many small and medium-sized businesses to explore creating their own applications to help their customers manage their lives in a way they prefer – a mobile one.

Clothing stores, kindergartens, housing cooperatives, libraries – businesses which are, at first glance, not related to each other. They fulfill different roles and have different target groups. What if I tell you there is one thing that connects all of them? One small factor that makes them look alike. Can you guess what we mean? It’s a mobile application. They all have their own mobile apps dedicated to their customers, participants, and people related to their offer.

Well, even when thinking about it for a long time, we can’t even find a kind of business that is not able to have its own app (or doesn’t have the potential to get it). This is because of one reason. Mobile applications are universal. They can meet every business’s needs, provided that when you create your application, you know your target group perfectly, you know what the app’s goal is, and you have a strategy for launching it.

Every business has the potential for having a mobile application

In order to not be groundless, let’s analyze some of the examples of mobile apps for various kinds of businesses from different categories. Who are they? What products or services do they offer? And most importantly, what benefits do they get from their own application?

Let’s take a closer look at some of the real-life examples.

Unlocking the Potential of Digital Publishing: A Guide for Magazine Publishers

Unlocking the Potential of Digital Publishing: A Guide for Magazine Publishers

Published August 5, 2024 by Paulina Kubala-Chuchnowska

The debate about the changes, trends, and direction of growth in the digital publishing industry is not a discussion about books and magazines. It is a debate about the development of technology or, to be more specific, about how it has changed our daily lives. This impact is much greater than we think.

It comes to your attention when you observe kids. Have you had a chance recently to see how a few-year-old children open and use a notebook or a book today? If not, prepare to be shocked. One of the recent reports shows they are trying to swipe or tap pages like a smartphone or tablet.

We can not blame them. These kids were born in a world full of interactive screens which were put in their hands from an early age. They treat every paper-page thing in the same way as devices, reflexively and intuitively.

For such a tech-savvy generation (and each next one will be even more agile), traditional publications will be unattractive and simply boring. It’s like someone would order you to communicate with them by writing a letter on a typewriter instead of sending a message on one of the popular channels.

You can do it, but to what end?

6 Benefits of Integrating Multimedia into Your Digital Publication

6 Benefits of Integrating Multimedia into Your Digital Publication

Published May 3, 2024 by Paulina Kubala-Chuchnowska

There is only one simple solution that gives digital magazines unlimited opportunities to attract readers and engage them to such an extent they come back. It’s called multimedia.

If you think about it, publishers have always tried offering more than just plain text in their publications.

Let’s go back to the days of publishing broadsheet newspapers when the common practice for editors was to enlist artists to sketch and report on news events. That was a profession! Soon after, technological development brought a revolution in photography and newspapers began to feature pictures routinely — initially in black and white, later, in color, causing a bit of a sensation.

Today, probably no one can imagine printed magazines and newspapers without photographs or other graphic forms inside.

The same process took place in digital publications. Here we also had to deal with transitioning from a wall of plain text displayed on screens to diversification with various graphical ways of presenting information, depending on the current state of technological development.

Taking this into account, the question arises — what is it about photos and images that make publishers want to include them in their publications?

How to Publish PDFs Online?

How to Publish PDFs Online?

Published March 11, 2024 by Paulina Kubala-Chuchnowska

When in 1993 Adobe Systems introduced the PDF (Portable Document Format) to the world, they probably didn’t even imagine the size of a revolutionary they started. By improving the process of creating, sharing, and accessing digital documents, they made online publishing both easy and efficient on a previously unknown scale. It would be a pity not to take advantage of this opportunity, wouldn’t it?

Is there anyone who remembers sharing documents before PDFs time? The days of floppy disks and dot-matrix printers, when everything was a cumbersome process that involved printing papers out and physically handing them over to someone.

I wonder what Generation Z would say about this process since even to Millennials it sounds so… ancient.

The truth is, thirty years later, PDF remains the most popular format worldwide for publishing almost every type of online document and publication, including digital magazines and e-books. What is new, however, is that along with the development of technology and the appearance of publishing software solutions, PDF has also become the best format for professional monetization of various types of publications.

How a Web-based Kiosk Can Help Expand Your Magazine’s Reach Online

web-based kiosk expands the reach of magazine

How a Web-based Kiosk Can Help Expand Your Magazine’s Reach Online

Published January 22, 2024 by Paulina Kubala-Chuchnowska

When it comes to traditional publishing, the number of places where you physically distribute or advertise your magazine results directly in reach. Even though the possibilities are limited, the rule is simple: the more points, the better. As for digital publishing, it’s quite the opposite. One great optimized web-based kiosk is enough to open up endless possibilities in terms of online reach.

It is all about how many people have access to – or are exposed to – your publications. In this context, the differences between the capabilities of traditional and digital publishing models are huge, both in terms of the possibilities of increasing the reach and the ways of measuring it.

Taking these two aspects into account, web-based kiosks win, and you will see why in a moment.

The Benefits of Having a Mobile App for Your Magazine

The Benefits of Having a Mobile App for Your Magazine

Published October 18, 2023 by Paulina Kubala-Chuchnowska

Do you run a magazine? If your answer is “yes”, you should look deeper into this article. Why? Because it presents a new, efficient form of distribution, promotion, and sales you might be interested in due to the long list of its benefits.

There is no need to beat about the bush, it is about a mobile app for a magazine, or we should rather clarify, an interactive mobile app for your PDF-based magazine. In a moment, you will find out what is behind this phrase, how it looks like, how it works, and what advantages it can bring to your enterprise.

If you want to get a solid dose of knowledge about a mobile app for magazines, read about titbits from the publishing world, and be surprised with facts about them, click the “Continue reading” button. Enjoy!

The Importance of Optimizing Your Digital Magazine for SEO

The Importance of Optimizing Your Digital Magazine for SEO

Published September 8, 2023 by Paulina Kubala-Chuchnowska

Distributing a magazine online is the first step to success in today’s publishing industry. Letting yourself be found effectively by potential readers is the second one. How do you increase your web visibility and make people come across your resources on their own? There is a way to achieve that and it is called SEO.

Millions of people search for millions of queries every day, trying to find an answer to their questions typed into Google. Including you. How many pages of Google search results do you usually visit? One, two, three? If you chose the last two answers, you belong to a definite minority. The statistics on this topic are stunning. The research shows that only 0.63% of people click on the second page. Knowing that, ask yourself a question – what are the chances your content will be found by people who haven’t met your brand yet?

Whether you are a small local magazine or a bigger national publication, you have to provide your business constant visibility in search results – the higher, the better – to be found by people who are looking for something. And we will tell you how to achieve that.

Digital Marketing Strategies for Middle-Size Magazine Publishers

Digital Marketing Strategies for Middle-Size Magazine Publishers

Published August 27, 2023 by Paulina Kubala-Chuchnowska

Until recently, television has been the most effective advertising channel for almost every industry. As well as the most expensive, which resulted in the fact that many small or medium-sized companies could not afford it. Today, such firms face a huge opportunity to effectively increase recognizability and sales through online campaigns. Thanks to the Internet, a well-executed digital marketing strategy can give much better results than the few-second television spot in prime time. For a shorter time, less money, and with a higher rate of return.

One principle unites all businesses of the world – no marketing, no sales. Having a great product is the one thing. The ability to introduce it to the world is another. Building a brand, developing product recognition, and thus increasing sales are long-term processes that require appropriate marketing activities. Fortunately, the Internet has made them available to literally everyone, on the same terms without skyrocketing costs. It would be a shame not to take advantage of this, wouldn’t it?

We have prepared this article to make effective use of these advertisement opportunities for mid-size publishers. By defining this group in such a way, we imply those who are not part of large publishing concerns or multinational corporations as well as those who are not beginners in this business or hobbyists spending their free time in that way. The following set of specific tips is aimed at middle-sized companies, which we understand as an enterprise offering a magazine aimed at a specific audience; a company that employs people, makes a profit, and, most importantly, wants to grow.

If you feel like you are one, click “continue reading” without hesitation and use our proven and based on years of experience pieces of advice. You will not regret it.

ChatGPT and Magazine Publishers — New Friendship in the Business World

Published July 6, 2023 by Paulina Kubala-Chuchnowska

The artificial intelligence (AI) chatbot called ChatGPT, which has taken the world by storm, increasingly boldly enters the publishing business. Although it’s not perfect and still needs a lot of improvement, we can already say that it has significant potential to drive the next revolution of the digital magazine world.

Along with announcing the release of the free version of ChatGPT, the public went on reconnaissance — to be more specific, 100 million users in just over two months since launch. People logged in to get answers to the most diverse questions that could pop into their heads. The Internet has been flooded with screenshots of these (sometimes ridiculous) dialogues. The result? Some said there was nothing to be fascinated with, others, on the contrary, that there is unlimited potential in this tool.

So, who is right?

Basically, both. The ChatGPT needs a lot of improvement and at this point, it is not able to fully replace full-time employees. However, it can help them a lot, especially if we are talking about magazine publishers.

The Importance of Digital Transformation for Magazine Publishers in 2023

The Importance of Digital Transformation for Magazine Publishers in 2023

Published June 19, 2023 by Paulina Kubala-Chuchnowska

We live in an incredible age, an age of digital transformation. We witness enormous yet fascinating changes touching almost every industry in the world. It is no different from the publishing business. Magazine publications are right in the middle of the process of the digital revolution and this year seems to be a crucial moment for them.

What we are observing right now is no more no less a digital transformation spilling over to every aspect of publishing. This process is compared by many to a breakthrough on the scale of the invention of the printing movable type. If we want to understand the details of this development and its consequences fully, we must go far beyond turning a paper page into a screen view.

How far? That is the question you’ll find the answer in the following article.