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Future Trends in Digital Magazine Publishing: What Lies Ahead?

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Future Trends in Digital Magazine Publishing: What Lies Ahead?

Published March 17, 2025 by Paulina Kubala-Chuchnowska

If the phrase “digital magazine” brings to your mind a text-based publication accompanied by images, filled with hyperlinks, and read on a computer, tablet, or smartphone, it’s time to update this perception. The following model of online publishing is becoming a thing of the past, making way for a far more immersive, multisensory experience. A new era is emerging – let’s get ready for it.

When online magazines started coexisting alongside print (becoming one of the hottest trends in publishing), we could see a clear distinction between “traditional publishing” and “digital publishing”. There was no doubt about which was which.

At that time, we were defining “digital publishing” as the electronic counterpart of a traditional magazine, accessible on digital devices such as computers, tablets, and smartphones. It could take various forms, from simple PDF files to interactive publications enriched with multimedia elements like videos, animations, audio, or interactive infographics.

Their strongest features that distinguished them from the paper were enormous possibilities of interactivity, readers’ engagement, content personalization, social media integration, and data analysis.

Today, the latest technological changes may be disrupting this well-known category of digital magazines, dividing it into “traditional online publishing” and… well, what exactly?

How High Does The Jacobson Flare Fly? PressPad News Case Study

the role of news app in the marketing strategy

How High Does The Jacobson Flare Fly? PressPad News Case Study

Published August 8, 2025 by Paulina Kubala-Chuchnowska

News app is a multipurpose tool that is becoming more common and affordable for companies of all sizes and budgets. It is offered not only by the largest newspaper publishers but also by local, niche entrepreneurs who want to achieve their business goals like content distribution diversification or monetization. As you’ll see in a moment, a free news app can also be a magnet in the process of attracting readers to paid content such as… another mobile app.

Encouraging readers to visit your website, read content, download a free news app or take some other action is one thing – converting a website visitor or an app user into a customer who buys or subscribes is a different story.

A newsletter is often given as an example of a tool that plays the role of a free sample attracting readers to paid content. If you properly encourage people to sign up for it, and then you regularly provide them with tailored content, it will lead you to great effects measured in numbers of subscribers.

It is similar with a free news app. Downloading it by the readers guarantees constant contact with the brand, what builds trust and makes them get into a habit. As an effect, it leads to the desired action – a purchase of a product: a magazine issue, a subscription, or anything else.

A paid mobile app may also be such a product.

Does it sound interesting? It is just the beginning.

If you want to know what role can free news app play in the marketing of a paid app, come into the fascinating case study of The Jacobson Flare.

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

Published July 29, 2025 by Paulina Kubala-Chuchnowska

For online publishing businesses, establishing different digital distribution channels and building an engaged audience around a brand are as important as preparing high-quality content. Taking care of all these elements gives a chance for commercial success and profitable digital sales. A mobile app plays a major role in this venture.

Many of PressPad’s customers are following this path of development and achieving great results measured in the number of readers and subscribers. Today we’d like to present to you Romania Insider, a news website whose efforts are leading them to reach over 460,000 readers from all over the world every month (February 2020; with a peak of over 800,000 readers in March 2020) and over 3.5 million people from all over the world every year (2019).

Who are they and what’s the secret of their success?

Let’s take a peek behind the curtain.

Efficient Magazine Delivery for Digital Publishers — Case Study

Efficient Magazine Delivery for Digital Publishers — Case Study

Published May 26, 2025 by Wojtek Szywalski

Magazine publishers must find a new way of efficient magazine delivery to win the attention and curiosity of their readers.

Content is a “plague” in our century because in the online world, everything we do is content. Digital traces we leave – likes, comments, check-ins – it’s all content. This enormous “noise” makes publishers’ life harder, like never before. PressPad challenged this problem, how to provide professional content creators with an efficient tool for improving reach among mobile users. Read more to learn all about online magazine delivery.

Venue Marketing IoT Feature Helped Video Journal Win Visitors of Inter BEE Fairs

Venue marketing PressPad Lounge for Video Journal magazine

Venue Marketing IoT Feature Helped Video Journal Win Visitors of Inter BEE Fairs

Published March 29, 2025 by Wojtek Szywalski

Video Journal publisher (SHINJUSHA Co., Ltd.) has decided to use the PressPad Reading Lounge, a venue marketing feature, powered by Kontakt.io Smart Beacons, in order to attract more visitors to their booth during the Tokyo based video and broadcasting technology annual fairs, known as Inter BEE.

The visibility problem is that visitors to a technology fair of this nature are rather focused on the hardware side of the event. They want to see and play with new stuff, so attracting them to visit a publisher’s stand becomes a real challenge.

Mobile Academy for Teachers in the App — a Case Study of WhyBlueSky Project

PressPad is a mobile technology backbone teachers app project

Mobile Academy for Teachers in the App — a Case Study of WhyBlueSky Project

Published February 20, 2025 by Paulina Kubala-Chuchnowska

A women-made team of experts in innovative learning has designed the system that has the potential to grant access to modern education to kids around the World. PressPad is a mobile technology backbone of this teachers app project.

Mobile apps are an integral and natural part of everyday life – we use them to communicate with each other, get the daily news, read magazines, make purchases. But apps potential is much greater and the WhyBlueSky, a Polish-based startup, proves it.

Their overall idea was to create sets of professional training for teachers in Africa. They wanted to reach out to educators located in Nigeria. The question was how to distribute their premium product in the country with limited access to the internet.

The answer was controlled digital distribution with a mobile app from PressPad.

Why?

How Can Small and Medium Businesses Benefit from Having Their Own Mobile Application?

How Can Small and Medium Businesses Benefit from Having Their Own Mobile Application?

Published November 2, 2024 by Paulina Kubala-Chuchnowska

In today’s digital age, consumers expect fast, easy, and constant access to the products and services they use on a daily basis. They want to grab the smartphone they always have at their fingertips, open an app, and get things done. This need has led many small and medium-sized businesses to explore creating their own applications to help their customers manage their lives in a way they prefer – a mobile one.

Clothing stores, kindergartens, housing cooperatives, libraries – businesses which are, at first glance, not related to each other. They fulfill different roles and have different target groups. What if I tell you there is one thing that connects all of them? One small factor that makes them look alike. Can you guess what we mean? It’s a mobile application. They all have their own mobile apps dedicated to their customers, participants, and people related to their offer.

Well, even when thinking about it for a long time, we can’t even find a kind of business that is not able to have its own app (or doesn’t have the potential to get it). This is because of one reason. Mobile applications are universal. They can meet every business’s needs, provided that when you create your application, you know your target group perfectly, you know what the app’s goal is, and you have a strategy for launching it.

Every business has the potential for having a mobile application

In order to not be groundless, let’s analyze some of the examples of mobile apps for various kinds of businesses from different categories. Who are they? What products or services do they offer? And most importantly, what benefits do they get from their own application?

Let’s take a closer look at some of the real-life examples.

Unlocking the Potential of Digital Publishing: A Guide for Magazine Publishers

Unlocking the Potential of Digital Publishing: A Guide for Magazine Publishers

Published August 5, 2024 by Paulina Kubala-Chuchnowska

The debate about the changes, trends, and direction of growth in the digital publishing industry is not a discussion about books and magazines. It is a debate about the development of technology or, to be more specific, about how it has changed our daily lives. This impact is much greater than we think.

It comes to your attention when you observe kids. Have you had a chance recently to see how a few-year-old children open and use a notebook or a book today? If not, prepare to be shocked. One of the recent reports shows they are trying to swipe or tap pages like a smartphone or tablet.

We can not blame them. These kids were born in a world full of interactive screens which were put in their hands from an early age. They treat every paper-page thing in the same way as devices, reflexively and intuitively.

For such a tech-savvy generation (and each next one will be even more agile), traditional publications will be unattractive and simply boring. It’s like someone would order you to communicate with them by writing a letter on a typewriter instead of sending a message on one of the popular channels.

You can do it, but to what end?

6 Benefits of Integrating Multimedia into Your Digital Publication

6 Benefits of Integrating Multimedia into Your Digital Publication

Published May 3, 2024 by Paulina Kubala-Chuchnowska

There is only one simple solution that gives digital magazines unlimited opportunities to attract readers and engage them to such an extent they come back. It’s called multimedia.

If you think about it, publishers have always tried offering more than just plain text in their publications.

Let’s go back to the days of publishing broadsheet newspapers when the common practice for editors was to enlist artists to sketch and report on news events. That was a profession! Soon after, technological development brought a revolution in photography and newspapers began to feature pictures routinely — initially in black and white, later, in color, causing a bit of a sensation.

Today, probably no one can imagine printed magazines and newspapers without photographs or other graphic forms inside.

The same process took place in digital publications. Here we also had to deal with transitioning from a wall of plain text displayed on screens to diversification with various graphical ways of presenting information, depending on the current state of technological development.

Taking this into account, the question arises — what is it about photos and images that make publishers want to include them in their publications?

How to Publish PDFs Online?

How to Publish PDFs Online?

Published March 11, 2024 by Paulina Kubala-Chuchnowska

When in 1993 Adobe Systems introduced the PDF (Portable Document Format) to the world, they probably didn’t even imagine the size of a revolutionary they started. By improving the process of creating, sharing, and accessing digital documents, they made online publishing both easy and efficient on a previously unknown scale. It would be a pity not to take advantage of this opportunity, wouldn’t it?

Is there anyone who remembers sharing documents before PDFs time? The days of floppy disks and dot-matrix printers, when everything was a cumbersome process that involved printing papers out and physically handing them over to someone.

I wonder what Generation Z would say about this process since even to Millennials it sounds so… ancient.

The truth is, thirty years later, PDF remains the most popular format worldwide for publishing almost every type of online document and publication, including digital magazines and e-books. What is new, however, is that along with the development of technology and the appearance of publishing software solutions, PDF has also become the best format for professional monetization of various types of publications.

Digital Publishing Blog by PressPad Posts

Magazine publishers must find a new way of efficient magazine delivery to win the attention and curiosity of their readers.

Video Journal publisher (SHINJUSHA Co., Ltd.) has decided to use the PressPad Reading Lounge, a venue marketing feature, powered by Kontakt.io Smart Beacons, in order to attract more visitors to their booth during the Tokyo based video and broadcasting technology annual fairs, known as Inter BEE.

A women-made team of experts in innovative learning has designed the system that has the potential to grant access to modern education to kids around the World. PressPad is a mobile technology backbone of this teachers app project.

Every business has the potential for having a mobile application

There is only one simple solution that gives digital magazines unlimited opportunities to attract readers and engage them to such an extent they come back. It’s called multimedia.