The idea of funnels is widely known in marketing and in areas connected with sales. Marketers evaluating the efficiency of their campaigns use funnels. Likewise, salesmen use them to assess their efficiency as well. Even support teams measure their progress by looking at funnels.
Just to remind you: we made a proposal to magazine publishers to make a free iPad and iPhone application for them, in exchange we would keep the first 199 USD that the application earns each month. From USD 200 above the income is transferred to the publishers without any interests charged by us.
When it comes to app names most obvious guess is your Magazine name, right? That is what we thought as well, but short look back at our previous experience with apps tells a different story.
We’ve been developing games, utilities, and spent some time with mobile book publishing. There’re few things we’ve learnt and they are all aplicable to Magazines as well. For one on the Apple’s App Store there are in fact two different names: the one that’s displayed below your icon/cover on the device, and the one that is being used on the App Store itself.
First one should be short, sharp and easy to remember. There’s no character limit, but here’s what happen when you use to many characters (in this case „This App Name is Way to Long”):
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