In today’s entry on Mobile Publishing 101 I’d like to shed some light on your Newsstand app description and screenshots appearing in App Store.

When you add an application to App Store you fill in lots of information about you and your magazine. First things that your readers will encounter in App Store are: name, description, and screenshots I mentioned before.

Publishers face this problem when launching a mobile version: how to let existing readers know about e.g. iOS Newsstand app.

Here are few examples that we find working. Some of them require you to sign in for Apple Developer Account. You can do that without paying $99 annual membership and still download those materials. We could just copy those materials for you but they change from time to time and it is better that you have always the newest one. If you wish we can always email you the newest one.

We have covered only technical issues here but will write another post about best business practices when launching on mobile.